Curating creativity within the sneaker industry with #Deliciouskicks – Interviews


The rise of social media has brought an explosion to sneaker culture with the ability to share, purchase and trade kicks being easier then ever. This increased connectivity has also gave way to creative artists that are presenting and working with sneakers in unique and innovative ways. We sat down with Michael from the Instagram account, @ryustyler, to discuss how he has begun his own sneaker movement and how he’s using it to progress and innovate the industry.

The Complete History of The Air Max 1


On the eve of Air Max Day, Underline decided to focus the latest installment of our The Complete History series on the universally known Air Max 1. Introduced way back in 1987 by the legendary Tinker Hatfield, the Air Max one has grown to become on of the most recognized silhouettes in the industry and has been the inspiration behind an abundance of other Nike sneakers. Join us, as we explore the journey of this revolutionary product…

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MaroonNYC Creates 7 Concept Sneakers You Wish Existed


Sneakerheads love to speculate here and there on the latest sneaker releases and color-ways. So, Underline has teamed up with Chris Frangoulis, a talented New York based artist that goes by the name of MaroonNYC on his social media, to bring you seven concept sneakers that need to be on shelves now (be sure to check out MaroonNYC on Instagram and Twitter to see more of his fantastic art).

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