Every streetwear enthusiast knows the importance and value of the Supreme box logo and over the years Supreme has invited various celebrities to be the feature of their latest collection and wear the coveted t-shirt. So, for Underline’s second installment of the ‘Behind The Bogo’ series we dive into collaboration between Supreme and folk-hero, Neil Young.
Neil Young born on the 12th of November in 1945 is a Canadian singer-songwriter. He had his first success with the LA based rock band Buffalo Springfield, their biggest hit was their protest song “For What It’s Worth”. In 1968 the group decided to quit due to drug-related problems resulting in the launch of Neil’s solo career.
Young signed with Reprise Records in 1968 and at the start of the following year Neil released his first solo album named “Neil Young”. The album itself got mixed review but, it did create a couple of songs that got radio exposure.
For his next project Neil recruited three musicians: Danny Whitten, Billy Talbot and Ralph Molina, together they formed Crazy Horse and create another album. The album wasn’t that big of a hit, The Rolling Stone describes it perfectly:
“Everybody Knows ‘This Is Nowhere’ offers ample rewards. Young’s music partially makes up for its lack of grace by its energy and its assurance. And his singing is still superb”
Although in 1972, Young hit a break when he published his fourth and most famous album “Harvest”. Harvest topped the Billboard 200 album chart for two weeks and created two hit singles “Old Man”, which reached #31 in the Billboard Hot 100 and “Heart of Gold” which topped the chart. It was the bestselling album of 1972 in the United States. Neil went on to produce 35 studio albums and was twice inducted into the Rock and Roll Hall of Fame.
Most recently, Young was the face of Supreme’s Spring/Summer collection for 2015. With this collaboration, both Supreme and Neil brought together a very contrasting group of individuals, enthusiasts of the cult-skate brand Supreme and fans of the folk hero Neil Young. The SS15 collection consisted of jerseys, outwear, satin bombers, coach jackets, etc. and of course included in the collection as well was the t-shirt featuring Neil Young himself. Supreme also put out an interview with the singer (seen below) to allow Young to promote his latest album and to introduce Supreme enthusiast to the brand’s latest collaboration.
The news of the collaboration also hit popular music forums with titles as; “Want to Spend Stupid Money on Neil Young’s Supreme Merch? You’re in Luck” Neil Young fans who weren’t familiar with Supreme couldn’t wrap their head around why the posters of the collaboration went up to $450 on eBay, people were ripping them of the walls and fought for them. The hype, as expected from Supreme, was enormous.
Check out the first installment of the ‘Behind The Bogo’ series: Behind The Bogo: Who is Morrissey?