Every streetwear enthusiast knows the importance and value of the Supreme box logo and over the years Supreme has invited various celebrities to be the feature of their latest collection and wear the coveted t-shirt. So, for Underline’s third installment of the ‘Behind The Bogo’ series we dive into collaboration between Supreme and musician, singer and songwriter Lou Reed.
Lewis Allan “Lou” Reed was an American musician who was born on the 2nd of March 1942 and passed away on the 27th of October 2013. He is most famously known as the vocalist, guitarist and songwriter of the Velvet Underground.
The Velvet Underground, consisting of singer and guitarist Lou Reed, guitarist Sterling Morrison, multi-instrumentalist John Cale and drummer Maureen Tucker, was a commercial failure in the late 1960’s due to their lack of success the band quit in 1973. After the band split up they developed an unexpected following and cult, as Brian Eno famously said “while The Velvet Underground & Nico initially only sold 30,000 copies, everyone who bought one of those 30,000 copies started a band.”
Their debut album was in collaboration with the German singer-songwriter Nico (1938-1988), it was overlooked by almost every critic due to the low amount in sales. The cover of the album, which was created by Andy Warhol who was also their manager at the time and produced their first LP, is one of the most infamous album covers of all time, it’s ranked at the top of Billboards’ “The 50 Greatest Album Covers of All Time”
How was the collaboration between Supreme and Lou Reed created? Well, the answer is we don’t know. The collaboration was one of Supreme’s most secretive to date and there are zero to none details available about the creation of the collaboration. One of the only things we know is that in one night Supreme hung up posters shot by Terry Richardson showing Lou Reed with a black Bogo and aviators all over Soho announcing their collaboration. After which Supreme released their SS09′ collection which included the tee launched on the 5th of March.