The streetwear scene in Australia continues to grow as new retail stores open and start-up brands emerge. The rapid grow of the industry has made it difficult for younger brands like Bad Influence to be seen. Yet, as it is in any industry; quality products will find their customers and having sold out of every item in their first collection, Bad Influence has proved this theory and plan to prove it again. We sat down to talk to the Australian brand on its successful journey and more…
So, Bad Influence, how did it get started?
The brand itself started early last year. There were only a few local brands around at the time that were putting out clothes and we really just didn’t like any of them. We decided to start putting out one off capsule releases with designs that honestly were a representation of the type of things we liked and would actually want to wear ourselves. We wanted to share our passion for clothes with others as well which was a big factor in getting started as a brand. For us, it was never about making money through the clothes it’s about sharing our style and trying to make a name for ourselves.
The origin of the name basically derives from our perception of the cultures that strongly influenced our early stylistic direction. When we started working on clothes we were heavily inspired by hip-hop and grunge. We recognized that the coolest people who lead the way weren’t always the greatest influences on the youth. We decided that if our clothes were going to be inspired by these sub-cultures that the brand name should be a representation of our influence.
Is there a particular goal you wish to achieve your brand?
Like anyone, we do have a number of specific goals that we would like to achieve as the brand continues to grow. With that being said, our greatest goal and something that drives every stylistic decision and something that motivates us to work hard is the notion that we want our clothes to have meaning. We want to be able to express our ideas and perception of our contemporary society and its fluidity through the medium of fashion, and if financially we achieve nothing it wont matter to us as long as we feel like our clothes mean something to people.
We are working hard at the moment on our next collection, I won’t give a detailed timeline for its release but its coming. In terms of new collaborations, we are going to work with a like-minded and talented designer to bring some unique collaborations to add to the next collection.
Our end goal is obviously pretty similar to most other brands. We want Bad Influence to create a name for itself and be seen as on par with some of the brands we look up to. With that being said, as long as the brand and the clothes we produce have meaning and value to the people who wear them, then that will always be a greatest end goal to achieve.
If you’re interested in purchasing any of Bad Influence’s products be sure to check out their site.