Curating creativity within the sneaker industry with #Deliciouskicks – Interviews

The rise of social media has brought an explosion to sneaker culture with the ability to share, purchase and trade kicks being easier then ever. This increased connectivity has also gave way to creative artists that are presenting and working with sneakers in unique and innovative ways. We sat down with Michael from the Instagram account, @ryustyler, to discuss how he has begun his own sneaker movement and how he’s using it to progress and innovate the industry.

Continue reading “Curating creativity within the sneaker industry with #Deliciouskicks – Interviews”

Behind The Bogo: Who is Sade?

BehindTheBogoOn the first of February 2017, Supreme released their teaser of the SS17 collections. The collection included a tracksuit with the face of none other than Barack Obama, a Vanson leather jacket and the Sade photo tee. Now you’re probably thinking, who is Sade…. Continue reading “Behind The Bogo: Who is Sade?”

2 Plus Clothing: The Brand for Giants



It is not often that you hear a tall person complaining about their height – until you go shopping with one. The inability to find clothes that fit and were still stylish is what the founders of Plus 2 Clothing were met with on a daily basis. Yet, it was this struggle that would eventually push the pair to creating their brand. Underline sat down with Plus 2 to discuss how they got started making clothes for those gifted with height… 

Continue reading “2 Plus Clothing: The Brand for Giants”

The Complete History of The Air Max 1


On the eve of Air Max Day, Underline decided to focus the latest installment of our The Complete History series on the universally known Air Max 1. Introduced way back in 1987 by the legendary Tinker Hatfield, the Air Max one has grown to become on of the most recognized silhouettes in the industry and has been the inspiration behind an abundance of other Nike sneakers. Join us, as we explore the journey of this revolutionary product…

Continue reading “The Complete History of The Air Max 1”

Thames release their first drop of the Spring/Summer Season


London-based brand Thames continues to establish themselves as an up and coming skatebrand with their first release of SS17 collection. Created by Blondey McCoy, Thames is beginning to break into the skating industry after being featured in the store windows of Palace’s flagship store. Their latest drop features a variety of graphic t-shirts, flannels, pull-overs and a set a pants. Continue reading for more information and looks at the release… Continue reading “Thames release their first drop of the Spring/Summer Season”