Skepta has launched the first collection for his new clothing brand, Mains.

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After weeks of anticipation, Skepta has teamed up with Selfridges to release the first collection of his new clothing brand Mains. Despite multiple teasers being released on social media, the overall theme and style of the brand was yet to be defined. However, judging off the first release it seems that the brand is focused around higher-end ‘basic’ clothing. Continue reading to see the pictures from the collection…

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Curating creativity within the sneaker industry with #Deliciouskicks – Interviews


The rise of social media has brought an explosion to sneaker culture with the ability to share, purchase and trade kicks being easier then ever. This increased connectivity has also gave way to creative artists that are presenting and working with sneakers in unique and innovative ways. We sat down with Michael from the Instagram account, @ryustyler, to discuss how he has begun his own sneaker movement and how he’s using it to progress and innovate the industry.

Behind The Bogo: Who is Sade?


On the first of February 2017, Supreme released their teaser of the SS17 collections. The collection included a tracksuit with the face of none other than Barack Obama, a Vanson leather jacket and the Sade photo tee. Now you’re probably thinking, who is Sade…. Continue reading “Behind The Bogo: Who is Sade?”

The Complete History of The Air Max 1


On the eve of Air Max Day, Underline decided to focus the latest installment of our The Complete History series on the universally known Air Max 1. Introduced way back in 1987 by the legendary Tinker Hatfield, the Air Max one has grown to become on of the most recognized silhouettes in the industry and has been the inspiration behind an abundance of other Nike sneakers. Join us, as we explore the journey of this revolutionary product…

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Thames release their first drop of the Spring/Summer Season


London-based brand Thames continues to establish themselves as an up and coming skatebrand with their first release of SS17 collection. Created by Blondey McCoy, Thames is beginning to break into the skating industry after being featured in the store windows of Palace’s flagship store. Their latest drop features a variety of graphic t-shirts, flannels, pull-overs and a set a pants. Continue reading for more information and looks at the release… Continue reading “Thames release their first drop of the Spring/Summer Season”